Retain

I choose retain
Another design for the month of March. I will keep posting new stuff up on a pretty regular basis.

- Atticus Yokitis

New Year, New Work

I'm back, again!
After a long, long, long, time I decided to start posting some more designs up here. This piece is a photoshop design that mixes colors, photos and layers.

- Atticus Yokitis

New Photos

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Lawyers vs Marketers

Would Band-Aid ever want people to start ask for "adhesive bandages"? How about pass the transparent tape, instead of Scotch tape? And the people at S. C. Johnson & Son, wouldn't they want customers covering their food in Saran Wrap, instead of plastic wrap? Well, according to two of the best regionizable brands they shouldn't.

The lawyers at both Google and Apple and trying to actually to prevent people from using the words that helped make them famous. Google's have now taken over the marketing department and is going to "crack down" on people using phrase as a verb such as "I'll Google it". The company reportedly stated that such phrases could potentially damage its brand?

Apple on the other hand, you think would be thrilled to have people call all mp3 players iPods, is reportedly attempting not only to monopolize the mp3 player market, but also the word "pod". Their legal team is trying to "protect" the iPod by sending threats to companies that use the word pod in their products.

Let's just hope Google won't be too upset when we start "yahooing for that recipe" and downloading those "MSRSS Casts" to our "Zune".

Green

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Green
Outside my apartment in the morning while waiting for my ride.

- Atticus Yokitis

July Ten

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July Ten

- Atticus Yokitis

MONDAYJULYTHIRD

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MONDAYJULYTHIRD

- Atticus Yokitis

The world's first advertising campaign that makes no sense.

Well, it appears those silly people at Sony are just incapable of letting bad ideas go. Yes people, it's back, "The World's First Television for Men and Women™". Yes Virginia, that is trademarked.

Last summer Sony launched a new line of high-definition televisions under the sub-brand BRAVIA. The idea was to attract women to the HDTV market (mostly men are buying high-definition televisions). A hugh campaign was launched, Sony bought up every advertising space on Style.com, every commercial spot on the Tonight Show. The tag-line "Finally, The World's First Television for Men and Women". Well, apparently the men and women were not aware of the need for a unisex television and the campaign was killed less than a week after it launch. I give Sony credit for admitting the mistake and pulling the campaign so quickly, but why now bring this confusing campaign back?

Sony has been going through some tuff times lately, and solving the imaginary problem of a lack televisions for both boys and girls with BRAVIA isn't going to make life easier for Sony anytime soon.

- Atticus Yokitis

Google Gobbled Up My Spreadsheet

Okay, Just this morning, when I got into the office and opened Google Spreadsheets to view ad specs for an upcoming advertising campaign that I'm working on, I received a network disconnect error in the Google application. Alright, strange but alright. So when I logged back into my account and tried and open my file, NOTHING, gone, no spreadsheets I saved at all.

When Google launched this new service I was very excited, my work with spreadsheets is mainly just viewing them, and not being forced to launch Excel really lured me to try it out. But after this I'll be (and I recommend others as well) very cautious on what I put on their network, and to keep files locally on my machine.

- Atticus Yokitis

Character

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Character


- Atticus Yokitis