The world's first advertising campaign that makes no sense.

Well, it appears those silly people at Sony are just incapable of letting bad ideas go. Yes people, it's back, "The World's First Television for Men and Women™". Yes Virginia, that is trademarked.

Last summer Sony launched a new line of high-definition televisions under the sub-brand BRAVIA. The idea was to attract women to the HDTV market (mostly men are buying high-definition televisions). A hugh campaign was launched, Sony bought up every advertising space on Style.com, every commercial spot on the Tonight Show. The tag-line "Finally, The World's First Television for Men and Women". Well, apparently the men and women were not aware of the need for a unisex television and the campaign was killed less than a week after it launch. I give Sony credit for admitting the mistake and pulling the campaign so quickly, but why now bring this confusing campaign back?

Sony has been going through some tuff times lately, and solving the imaginary problem of a lack televisions for both boys and girls with BRAVIA isn't going to make life easier for Sony anytime soon.

- Atticus Yokitis