The world's first advertising campaign that makes no sense.

Well, it appears those silly people at Sony are just incapable of letting bad ideas go. Yes people, it's back, "The World's First Television for Men and Women™". Yes Virginia, that is trademarked.

Last summer Sony launched a new line of high-definition televisions under the sub-brand BRAVIA. The idea was to attract women to the HDTV market (mostly men are buying high-definition televisions). A hugh campaign was launched, Sony bought up every advertising space on Style.com, every commercial spot on the Tonight Show. The tag-line "Finally, The World's First Television for Men and Women". Well, apparently the men and women were not aware of the need for a unisex television and the campaign was killed less than a week after it launch. I give Sony credit for admitting the mistake and pulling the campaign so quickly, but why now bring this confusing campaign back?

Sony has been going through some tuff times lately, and solving the imaginary problem of a lack televisions for both boys and girls with BRAVIA isn't going to make life easier for Sony anytime soon.

- Atticus Yokitis

Google Gobbled Up My Spreadsheet

Okay, Just this morning, when I got into the office and opened Google Spreadsheets to view ad specs for an upcoming advertising campaign that I'm working on, I received a network disconnect error in the Google application. Alright, strange but alright. So when I logged back into my account and tried and open my file, NOTHING, gone, no spreadsheets I saved at all.

When Google launched this new service I was very excited, my work with spreadsheets is mainly just viewing them, and not being forced to launch Excel really lured me to try it out. But after this I'll be (and I recommend others as well) very cautious on what I put on their network, and to keep files locally on my machine.

- Atticus Yokitis

Character

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Character


- Atticus Yokitis

New work Tuesday!

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Some variation on the same piece. I was experimenting with some blurs (obviously), zoom blurs from different center points. I got some pretty interesting results. The lightning one was named because last night in my area we got some thunder showers, but mostly lightning.

- Atticus Yokitis

Managing the Gray

A great new (well, new to me) podcast hosted by C.C. Chapman to help the business professional, through insights and interviews, stay up to date on what is happening in the world of new media, consumer generated content and no control PR. I highly recommend. Check it out at www.managingthegray.com

This is very exciting show that gets you thinking about new marketing and distribution channels that are out there. I definitely need to talk more about this show, but hey, check it out for yourself!

This almost looks like a banner advertisement.

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A cool photo I wanted to work with

- Atticus

Wednesday One

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Wednesday One
Well, here a new one for the mid-week. I got more designs in the pipeline so stay tuned.

- Atticus Yokitis
atticusyokitis@gmail.com

Red Wood

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Red Wood

Color Burn

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Color Burn

Two Designs

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Two Designs
A couple more.

wonder

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wonder
New for June, a big month I believe. Until later, Atticus.

Atti

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The beginning of a new month
Two in two days, very exciting! Some more painted photographic / abstract designs. A Yokitis art work.

- Atticus

Photo Work

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Some dramatic colors
This was an exercise in creating illustrated photographic / abstract design work using very large photography. The original was around 1600x1200.

Also I wanted to mention where I get a lot on my stock photos. There is a free (mostly) stock photography site called Stock.XCHNG. I was launched in 2001 for people to exchange photos. You can contribute your own photos for fellow designers to use, you can use other peoples photos, it's really a great site. There are restriction on some photos so be sure to read each photo's details carefully. I encourage everyone to check it out, www.sxc.hu Until next time drop me a note, this is Atticus Yokitis.